This year saw the introduction of SCICON’s high performance and premium sports lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses, all of which will be worn at WorldTour level by Israel Start-Up Nation.
Israel Start-Up Nation’s ranks boast such riders as André Greipel, Dan Martin, Alex Dowsett and Nils Politt, with success stretching from grand tour stage wins such as Le Tour de France and Giro d’Italia, to impressive showings at Paris – Roubaix.
The team’s technical staff were impressed by the capabilities of SCICON’s products, subsequently choosing them as the official team partner for both eyewear and bags. More than 50 SCICON products have been developed with the insight of professional athletes, soigneurs, sports directors and mechanics, something which will continue over the coming season with the help of this new WorldTour outfit.
Claudio Fantin, SCICON Marketing Strategist, said of the deal: “This partnership with Israel Start-Up Nation further cements SCICON at the forefront of eyewear within the professional peloton, equipping three WorldTour with our high performance glasses and array of luggage options.”
Kjell Olof Carlström, Israel Start-Up Nation Team Manager, commented: “SCICON is a well known and respected name within the pro peloton and when we started to speak to the highly experienced team about their new eyewear range we quickly found a common ground in the need for high performance, aesthetically pleasing products for our riders. It’s with pleasure that we commence this new partnership ahead of what will be a very exciting first year in the WorldTour for the team.”