SCICON Sports, Shamir Optical Industry and UAE Team Emirates Collaborate to Raise the Bar on Rider Visual Clarity

SCICON x Shamir CATEGORY

SCICON Sports has brought together leading global prescription lens manufacturer, Shamir, and UAE Team Emirates in a world first partnership to bring about enhanced visual clarity for the team’s riders and staff.

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SCICON x Shamir

The new collaboration, sparked from SCICON’s desire to continuously push the boundaries in all product development, saw the entire UAE Team Emirates roster undergo thorough eye examinations with the ophthalmologists from Shamir. The result is individual prescription lenses adapted for both riders and staff who have a need for adjustment and improvement to be able to see more clearly when carrying out their job in the highest tier of cycling.

Riders and staff are able to fit their new lenses, produced by Shamir, into their SCICON Sports AeroComfort and AeroTech eyewear models using a new Optical Adaptor or direct inframe technology. This adaptor is now available to consumers, who can also benefit from this improved sight simply by taking their SCICON glasses to an optometrist and requesting Shamir prescription lenses to be fitted.

Claudio Fantin, SCICON Marketing Strategist and a veteran in the sports eyewear sector, was instrumental in developing the new collaboration. “I’ve been working in the industry and attending races for over 20 years now and I am proud to say that SCICON is the first company in the world to carry out such detailed eye examinations with athletes in riding position during their pre-season training camps. It’s important that cycling eyewear is both fashionable and stylish, but it must also guarantee perfect vision and protection in all conditions whether racing or training. With this we’re looking to take a small step and make a big difference for rider safety and how rider vision is considered.”

Mauro Gianetti – UAE Team Principal – adds: “At our recent training camp in Benidorm, Spain, SCICON and Shamir’s R&D team carried out detailed eye examinations on the bike over the course of the week and I experienced their professionalism first-hand. Our team is made up of 100 people; riders, mechanics, drivers, soigneurs and managers. Each and every one received a dynamic visual analysis. Based on their activity, the models of SCICON glasses and paired Shamir prescription lenses were then selected. It’s a new way of thinking about cycling eyewear and we’re pleased to be leading the way.”

Eran Harduf, CEO of Shamir, said: When Claudio Fantin approached us with the idea using our skills to the benefit of a team with the experience of UAE Team Emirates, we immediately saw the opportunity to grow, learn and in turn impart some of our 40 years’ experience. As one of the leading companies in the world in the design and production of high-tech multifocal lenses I am very excited about the improvements this agreement will make to rider eyesight in testing conditions. Our best ophthalmologists in precision sports have been made available to SCICON and the UAE team. We are already working with the data collected from the first studies carried out with the riders and we have already planned a series of visual solutions to be adopted not only during, but also after the race as recovery plays a fundamental part in being your best on the bike.”

shamir lens testing uae

UAE Team Emirates is one of the world’s leading cycling teams, while for over two years SCICON Sports has been developing technical sports eyewear. Paired with Shamir, SCICON will use their expert knowledge to give champions including Gaviria, Aru, Kristoff, Ulissi and Pogacar technical visual support that has never been explored or applied by any team in the world.

With the new SCICON Optical Dock consumers can also receive the same level of optical clarity as the world’s best riders. The new dock is now available online, retailing at €39, suitable for both AeroTech and AeroComfort eyewear models. Riders can simply add their own prescription lenses to the dock or request Shamir lenses to be fitted by an optometrist.

UAE Team Emirates SCICON Sports Eyewear

SCICON Sports named Official Sponsor of Team Bahrain McLaren

Bahrain McLaren Rider CATEGORY

SCICON Sports, the leader in high performance bags and accessories for professionals and enthusiasts, has partnered with WorldTour cycling outfit Team Bahrain McLaren for 2020; providing riders and staff access to their high performance range of bike travel bags and luggage options.

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Bahrain McLaren Rider

Team Bahrain McLaren’s roster of riders is strong with the likes of Mark Cavendish, Wout Poels, Pello Bilbao and Mikel Landa joining Sonny Colbrelli, Dylan Teuns and Matej Mohorič for 2020 – all of whom will be using SCICON Sports products throughout the upcoming season.

For many years, SCICON Sports has been highly visible throughout the uppermost echelons of cycling, with SCICON’s popular Podium Backpack the choice of top soigneurs for carrying everything riders could need upon crossing the finish line. Meanwhile, SCICON’s range of technical Race Rain Bags, Physio and Cooler Bags allow teams to safely and conveniently transport everything from nutrition to additional kit required during, pre and post-race. Perhaps the best known product, the acclaimed AeroComfort 3.0 Bike Travel Bag provides riders and staff the ability to securely and easily transport bikes during their many days of international travel, while SCICON Sports’ range of luggage trolleys and backpacks mean no item gets left behind.

2020 is lining up to be a big year for SCICON Sports with the recent announcements that the Italian brand has now partnered with 4 WorldTour cycling teams including Team Bahrain McLaren, with further partnerships yet to be announced.

Claudio Fantin, SCICON Marketing Strategist, said of the partnership, “I’m delighted that SCICON Sports has once again partnered with Team Bahrain McLaren. SCICON has a proud history of attention to design and it’s clear that this latest iteration of the team has brought together a group of partners who share this trait. We can’t wait to see our range of high quality bike bags and luggage helping the team perform at its best in the WorldTour”.

Rod Ellingworth, Team Principal of Team Bahrain McLaren, said, “SCICON is the benchmark in bike bags and luggage, so we are delighted they are founding partners of our new team. They mirror our rider-first approach, developing products based on anticipating the needs of elite-level athletes. We also look forward to working with SCICON to provide even more insight to aid future product development. The Tour Down Under is our first race and SCICON will play a key role in getting our team race-ready.

Scicon Sports Bahrain Mclaren

SCICON sports Announces Multi-Year Deal with NTT Pro Cycling for Eyewear and ASG Bike Fitting Services

Scicon NTT Pro Cycling CATEGORY

SCICON Sports, the leader in high performance eyewear, bags and accessories for professionals and enthusiasts, has partnered with WorldTour cycling team NTT Pro Cycling and NTT Pro Continental Team from 2020 on a two year deal; providing riders and staff with their high performance range of eyewear and luggage options.

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Scicon NTT Pro Cycling

This year saw the introduction of SCICON’s high performance and premium sports lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses will be worn at WorldTour level by NTT Pro Cycling and their Pro Continental feeder team.

NTT Pro Cycling’s ranks boast such riders as Victor Campenaerts, Edvald Boasson Hagen, Michael Valgren and recently crowned Under-23 world champion Samuele Battistella. NTT Pro Cycling technical staff were impressed by the capabilities of SCICON’s products, subsequently choosing them as the official team partner for both eyewear and bags.

More than 50 SCICON products have been developed with the insight of professional athletes, soigneurs, sports directors and mechanics. The ASG Group, owner of the SCICON brand has also finalised an agreement with ASG Bike Science to become the Official Bike Fitter of NTT Pro Cycling.

SCICON NTT Pro Cycling Eyewear

Heinrich Dannhauser, CEO of ASG said of the deal: “It is a historic moment for us, as we will have the possibility to support a WorldTour team, based in South Africa and Italy. This makes us proud and honored to be working alongside such prestigious teams. SCICON is the spearhead of our brands, after having consolidated the market leadership of bags for cyclists, we are now working intensely in the field of sports glasses with the same innovation and passion.”

Douglas Ryder, Team Principal of NTT Pro Cycling spoke of the new partnership: “Choosing to work with SCICON means we are equipped with high performance eyewear and travel bags which are internationally recognised. It is great to be working with ASG, having seen them grow from South Africa to now operate on a worldwide scale.”

SCICON has already planned an NTT Qhubeka collection that will soon be available to support the Qhubeka project.

SCICON Race Rain Bag

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SCICON Sports Announces Multi-Year Deal with Israel Start-Up Nation for Eyewear

Andre Greipel CATEGORY

SCICON Sports, the leader in high performance eyewear, bags and accessories for professionals and enthusiasts, has partnered with WorldTour team Israel Start-Up Nation for 2020 on a two year deal; providing riders and staff with their high performance range of eyewear and luggage options.

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Andre Greipel

This year saw the introduction of SCICON’s high performance and premium sports lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses, all of which will be worn at WorldTour level by Israel Start-Up Nation.

Israel Start-Up Nation’s ranks boast such riders as André Greipel, Dan Martin, Alex Dowsett and Nils Politt, with success stretching from grand tour stage wins such as Le Tour de France and Giro d’Italia, to impressive showings at Paris – Roubaix.

The team’s technical staff were impressed by the capabilities of SCICON’s products, subsequently choosing them as the official team partner for both eyewear and bags. More than 50 SCICON products have been developed with the insight of professional athletes, soigneurs, sports directors and mechanics, something which will continue over the coming season with the help of this new WorldTour outfit.

Claudio Fantin, SCICON Marketing Strategist, said of the deal: “This partnership with Israel  Start-Up Nation further cements SCICON at the forefront of eyewear within the professional peloton, equipping three WorldTour with our high performance glasses and array of luggage options.”

Kjell Olof Carlström, Israel Start-Up Nation Team Manager, commented: “SCICON is a well known and respected name within the pro peloton and when we started to speak to the highly experienced team about their new eyewear range we quickly found a common ground in the need for high performance, aesthetically pleasing products for our riders. It’s with pleasure that we commence this new partnership ahead of what will be a very exciting first year in the WorldTour for the team.”

Israel Start-Up Nation Eyewear
SCICON Race Rain Bag

SCICON Sports and UAE Team Emirates Announce Multi-year Deal For Eyewear

UAE Team Emirates SCICON Sports CATEGORY

SCICON Sports, the leader in high performance eyewear, bike bags and accessories for riders and active people, has partnered with WorldTour cycling team, UAE Team Emirates from 2020 on a three year deal, providing the riders and staff with their high performance range of eyewear and luggage options.

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UAE Team Emirates SCICON Sports

Established in 1980, SCICON has rapidly grown to become the in-demand solution to bike travel, designing bike bags and cases for professional and amateur riders alike. Additionally, the brand has utilised the experience and expertise of working with top athletes to produce an array of luggage options, with more than 35 new products now added to the line which serves riders and teams throughout the peloton already.

This year saw the introduction of SCICON’s high performance and premium sports lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses will provide UAE Team Emirates with immense visual clarity, as well as UV Protection.

Sunglasses are a crucial accessory for professional cyclists, and it is only after intense testing, that Team UAE Emirates Performance Managers are impressed with SCICON glasses’ capabilities; be it at a wet northern classic, a scorching sun baked Tour de France or the bitter cold of Scandinavia. With a roster of Tour de France stage winners, a former World Champion and Spring Classics superstars including the likes of Alexander Kristoff, Tadej Pogačar, Fernando Gaviria, Rui Costa and Sergio Henao leading the charge in 2020, UAE Team Emirates demand only the highest performing equipment available. This new partnership with SCICON Sports means the riders and staff will be well equipped to compete at their best all season; from the gruelling classics such as Paris – Roubaix or Tour of Flanders, to the sun baked weeks of the Giro d’Italia and Tour de France.

Additionally, SCICON is set to provide the team with their range of bags and luggage options, helping to make travel safer for bikes and easier for the riders themselves whilst also supplying staff such as soigneurs and mechanics with items such as the popular Podium Backpack (a familiar site at the finish line of most WorldTour races), race rain bags to equip team cars and luggage trolleys to allow the team to travel with style and convenience.

UAE Team Emirates SCICON Sports Eyewear

SCICON Marketing Strategist, Claudio Fantin, spoke of the deal: “We have invested a lot of time and money in research and development over the past 2 years in the eyewear sector, creating a team of experts specifically dedicated to this project. SCICON has produced eyewear which we believe offers quality of performance like no other currently available; our official partnership with UAE Team Emirates is a genuine testament to this. Fully equipping the riders with our advanced eyewear technology at WorldTour level is an honour, one which we will utilise to further develop our high performance eyewear, ensuring the riders can always focus on being at their best when in pursuit of glory.”

Andrea Agostini, Chief Operating Officer UAE Team Emirates said of the new partnership: “We’re excited to work closely with SCICON and the range of SCICON products over the coming years. Having performance eyewear that the riders can trust and depend upon in stressful situations on the bike is important and thanks to this partnership, the team is now well equipped in this area. The extreme weather conditions which can occur when racing means riders require eyewear which can cope with these demands, SCICON have created glasses which go beyond these requirements and we are eager to help feedback on our racing experience to help develop further optical solutions. We look forward to being able to help the brand develop through feedback from some of the world’s best riders over the coming years.”

SCICON Race Rain Bag

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