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Investment to fund SCICON® growth

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SCICON® receives capital injection to develop innovative products for cyclists.

 

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Romano d’Ezzelino, Italy SCICON® today announced a benefit from capital investment to continue to develop and promote innovative bike travel products.  

SCICON® is a brand of ASG International SRL; a joint venture of Heinrich Dannhauser and Massimo Fantin; and the ASG Group’s European subsidiary. Following the recent announcement of the ASG Group, which has attracted a strategic and significant investment from specialized capital investment firm South African Enterprise Development Proprietary Limited “SAED”, SCICON® today announces to benefit from the infusion of capital in the group of companies, with greater support to fund the aggressive growth strategy for the SCICON® brand.

A first result of the capital investment will soon take shape with the opening of a new 4.000 square meter office and manufacturing facility in North Italy, to cater for SCICON® as well as it’s sister brand Ftech custom cycling clothing.

With the arrival of SAED, ASG intends to capitalize on the groups strong position in South Africa and to accelerate international expansion and growth through a newly established European headquarter in Italy, in a sector that provides exceptional growth opportunities.

says Heinrich Dannhauser, ASG Group founder and ASG international CEO.

Asg International co-founder and CEO Massimo Fantin adds:

We are pleased to welcome SAED, a highly reputable financial partner, with whom we share a common vision to grow our brands. ASG international benefits from the infusion through SAED in the group and enables our division to further invest in infrastructure, human resources, R&D and marketing. We will continue to develop innovative products and boost the promotion of our leading brand and products.

Louis Geeringh, a partner at SAED, says:

We are especially attracted by the Italian based branch of the ASG Group and have built a strong relationship with the management team at ASG International over the past months. We are excited to be part of the development of two strong Italian brands and to support the global footprint of the ASG Group.

To support the growth strategy of the SCICON® brand, ASG International is recruiting and has opened up 10+ vacancies and will soon announce specific marketing activities to support the brands growth strategy..

 

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About SCICON®

SCICON®, Leading the world in bike travel bags and bike travel cases. Established in 1980 in Northern Italy by Luciano Fantin, SCICON® has become the benchmark for bike luggage and protection globally. Over the past 36 years, SCICON® has worked with the biggest names in cycling. This trend has continued today, with the current Road World Champion Peter Sagan, alongside Alberto Contador, Fabian Cancellara, Tony Martin, plus 20 professional road cycling teams, all choosing to travel around the world with Scicon Bags and cases. SCICON® is a brand of ASG International with joint-CEOs Heinrich Dannhauser from South Africa and Massimo Fantin, son of the original founder. They are both dedicated to creating bike travel products that ensure bikes get to where they need to be completely unharmed. For more information about SCICON® please visit www.sciconbags.com

 

About ASG International

ASG International is a house of cycling brands. Based in the North East of Italy (Romano d’Ezzelino, Veneto) close to Bassano del Grappa, Italy, which is considered the cradle of the world’s best cycling craftsmen, ASG International operates with a three sixty degrees brand management team to cater for the needs of ASG International’s brands SCICON®, Ftech custom cycling clothing and Solargenome solar powered back packs. ASG International is a division of the  ASG Group.

 

About ASG Group

Founded in South Africa by Heinrich Dannhauser, the ASG Group is rooted in the cycling consumer goods industry worldwide and operates four distinct business segments.  

– ASG Sport Solutions

– ASG Events

– ASG Sport Management

– ASG International

The ASG Group employs approximately 150 people worldwide, holds national agencies for leading cycling brands like Pinarello, Ellsworth, Rudy Project, Sidi, Sixs, Selle San Marco, Most, Fast Forward, Veloflex, High5 and markets and distributes the groups own brands SCICON, Ftech and Solargenome in over 65 countries in the world. The ASG Group maximizes cross-selling, cross-marketing, procurement and other complementary business opportunities.

 

About SAED

South African Enterprise Development Proprietary Limited “SAED” is a specialized investment company that provides expansion capital to entrepreneurial companies with high growth potential. In addition to providing capital, by partnering with SAED, portfolio companies have access to the broad relationships and business networks of SAED. SAED also provides, advice, mentoring and a strong sounding board to entrepreneurs to help unlock and capacitate a high growth strategy for their businesses.

 

For more information email media@sciconbags.com 

 

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